We are a consumer trend intelligence
platform that helps professionals spot,
understand, and act on emerging consumer trends and innovations from around the world.
Our teams and analysts in Amsterdam, Singapore, London, Barcelona, New York and beyond relentlessly scan the globe to spotlight countless meaningful trends and innovations — supported by AI-tools and a network of 100+ dedicated spotters from across the globe.
Over the years, we've worked with 100s of clients, from the world’s biggest brands all the way to small purpose-driven organizations.
Our trend intelligence platform, powered by AI and our trend analysts, is used by brands like Google, MultiChoice, Aldi, TBWA, Uber and Itaú.
We've presented / hosted 100s of keynotes and workshops in dozens of countries.
Our free newsletter and socials (WhatsApp, Insta, Telegram and Slack) are put to good use by 200,000+ business professionals across all continents.
Our trend intelligence is based on a robust methodology, honed over more than 10 years, helping us to spot emerging consumer expectations and guide thousands of clients.
We now all act, contribute and compete in an expectation economy that transcends industries, borders and price points.
Trends and expectations are exciting, but to structure and focus, you also need a multi-layered trend framework. This is how we built ours:
- Macro-Trends
- Mega-Trends
- Sub-Trends
- Niches
Now, let's face it, without meaningfully applying trends and insights, all of our work is useless.
For over 20 years now, with help from our researchers, analysts, spotters, endless business sources, technologies and personal encounters, we’ve been immersed in the actual scanning and curating of trends and opportunities. With gusto.
If you have any questions, contact just email Giulia Bolzan, and she will get back to you ASAP.
